Rethink. Refocus. Recalibrate.
Our company offers a full range of consulting services for a wide variety of businesses.
What Makes Us Unique
The PICTOR Group is a Team of highly respected professionals who offer a blend of exceptional talent, expertise and experience.
Our Core Values
The PICTOR Group is guided by the following Core Values in working with our Clients: Commitment, Collaboration, Integrity and Excellence
Long-Range Financial Planning
The PICTOR Group wants to help as you strategically plan for the future during this transitional period.
Organizational Culture
Equity - "Justice according to natural law or right; freedom from bias or favoritism"
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Why The PICTOR Group

The PICTOR Group is best known for delivering outstanding results which are relevant and cost effective. We ensure that everything we do is of the highest quality for our Clients.

Vision Statement

Our vision is to be a premier intercollegiate athletics consulting firm known for delivering exceptional results to our Clients.

Individualized Solutions

The PICTOR Group is highly effective in providing tailored, creative and innovative solutions to specific situations no matter the issue or the size or scope of the athletics program, conference or sports organization.

About The PICTOR Group

Let Our Leadership Team help your organization Rethink. Refocus. Recalibrate!

The PICTOR Group’s leadership team includes three former NCAA Division I Athletics Directors and a Division I Conference Commissioner. Our Team offers a unique blend of exceptional talent, expertise and experience. Our Team is passionate for visionary and ethical leadership in intercollegiate athletics.

The PICTOR Group may on occasion, invite guest experts from higher education and/or the industry of intercollegiate athletics to assist us with a special project or specific assignment. These individuals possess an expertise and in-depth knowledge of the specific topic and will bring a unique insight and perspective in contributing to the project our services to your individual requirements.


Partnering with Carolyn Femovich and The PICTOR Group was a tremendously positive relationship for the NE10. When we began our strategic planning process, our membership, especially our Presidents, understood the importance of selecting the right partner to shepherd us from start to finish on our project as we set out to define the next five years for the NE10. Not only did Pictor assist us with framing our bold vision for the future, they guided our discussions and provided invaluable advice during the project. Together we crafted an outstanding strategic plan that will lead the NE10 boldly into the future as we serve student-athletes, coaches and administrators. Carolyn was accessible, honest, communicative and totally relatable to the multitude of constituents that were involved in our project. Our membership was so pleased with the work of the Pictor Group, that several institutions have now chosen to work directly with them on additional campus projects, To me, that’s the surest sign of a stamp of approval!


Our Services: The PICTOR Group Way!

Our Team

Cary Groth

Cary Groth

Co-Founder and CEO
Sandy Hatfield Clubb

Sandy Hatfield Clubb

Carolyn Schlie Femovich

Carolyn Schlie Femovich

Vice President
M. Dianne Murphy

M. Dianne Murphy

Vice President

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The PICTOR Group is an intercollegiate athletics consulting firm whose mission is to help intercollegiate athletics programs Rethink, Refocus and Recalibrate to achieve expanded opportunities and increased effectiveness.